When you are sitting on a plane for what feels like hours on end, time becomes a very predominant feature of your experience. You begin to wonder: how much longer? How long have I already been here? Why am I not in First Class?! But at a certain point, these questions begin to go deeper. They become what is time? Who created it? Why does everyone follow it? This line of thinking continues into who created everything we do? Things like science, arithmetic, language, design. The list goes on. And on. And on. And on. For me, the answer goes back to one of my favorite quotes from Steve Jobs:

Everything around you that we call life was made up by people no smarter than you… you can change it. You can influence it. You can build your own things that other people can use. You can poke life. You can improve it. You can make your mark upon it. You can make it better.

Don’t settle. Think differently. Challenge the status quo. Do big. Not small. Because doing something big takes the same amount of time as doing something small. So why not do something big?